The same person, entered three times
"Smith, John", "john smith" and "J. Smith" with the same email are one contact, and every campaign reaches them three times.
Clean up a CRM before you migrate or consolidate it
Duplicate contacts, mismatched company names and fields in five formats make a CRM hard to trust and harder to move. Karg finds the duplicates, standardizes the fields and documents every change before the data goes into its new home.
Who it's for
- Sales and revenue operations
- CRM administrators
- Nonprofits and agencies preparing a migration
- Business owners
What goes wrong
Company names that don't match
ACME Inc, Acme Incorporated and ACME split one account into three, so its history is scattered.
Fields in every format
Phones with and without area codes, states spelled out or abbreviated, emails in capitals. Filters and imports miss records.
Migrations that move the mess
A new CRM copies every duplicate and broken field across unless they are fixed first.
See it on sample data
Watch Karg clean it, applying what it is sure of and holding the rest for a person, or step through it yourself and make the uncertain calls.
Illustrative sample data, not a customer's records. .
How Karg handles it
Duplicate detection
Exact duplicate rows are removed automatically. Likely duplicates, the same person or company written differently, are grouped and sent to you with Karg's reasons, and nothing is removed until you approve it.
Standardized contact fields
Names, emails, phone numbers, states and addresses are written one way across the whole file.
Company names reconciled
Variants of the same company map to one spelling, so each account's records line up.
Documented corrections
Every change carries its reason and how sure Karg was, and the run's log lists each transformation, so you can check the work before the import.
What you receive
- A cleaned export, ready to import
- Duplicate groups, with the record Karg kept and why
- Standardized names, emails, phones and addresses
- The exceptions that need a decision from your team
- A record of every change
Exactly what comes back depends on the data and on how you work with us. Every change is checked against a confidence threshold, and anything below it is decided by a person.
Go deeper
Entries from our field guide to messy data that cover these problems in detail.
- Near-duplicate recordsTwo rows describe the same real thing but differ enough that an exact comparison misses them.
- Name variantsThe same person or organization appears under several spellings, orders, and abbreviations.
- Name order, titles, and suffixesA single name field mixes given names, family names, titles, and suffixes in no fixed order.
- Phone number formatsThe same phone number is written with different punctuation, spacing, prefixes, and extensions.
- Email typos and letter caseEmail addresses differ by capitalization, or contain small typing errors that make them undeliverable.
Get it done your way
Let our team do the work, or run the platform yourself. Both use the same cleaning engine.
Karg Applied
Have Karg handle it
Send us your files and tell us what you need. Our team runs them through the same engine, checks the uncertain cases, and sends the data back clean.
- No new software to learn
- No data hire required
- Scoped and priced per project
Karg Platform
Use Karg yourself
Upload or connect your data, answer a few questions, and review what Karg is unsure of. Your team stays in control of every change.
- Self-serve cleaning for your own team
- Confidence-scored fixes and a review queue
- Plans from $30 a month, invite-only today